Power pop rocker Keith Beck’s Zigman Bird released “Dry Tears,” the first single and music video from his upcoming album, Hypomania, on Tuesday, April 5, 2016. The video was filmed at Woodrock Studios in Raritan, NJ, recreating the psychedelic look and feel of music television programs popular in the 1970s. “There used to be a cool music show called Beat Club coming out of what was once West Germany that i remember watching as a kid. I found out about so many bands that influenced my sound and style,” explains Keith.
The song “Dry Tears,” a power chord love poem set to a backbeat, was inspired by the best of the bubblegum era. “Being a Monkees fan, I wanted to write a song that had their pop sensibilities,” says Keith, who recorded the song in collaboration with Anthony Kroposky of Fish On Fire Recordings.
Directed by Emmy Award winner Eric Vitner, “Dry Tears” is Keith’s first collaboration with Eric’s IdeaMachine Films, who has contributed to music videos for fellow Lump’N’Loaf Artists Trio of Madness (From Mad, Mad, Mad Minds) and A Halo Called Fred (Turtles All The Way Down).
Eric explains, “I was so wanting to do something with a bit of a psychedelic flair, so when Keith came to me with his idea of doing a music video capturing his live kinetic performance and incorporating live projection psychedelic swirls, I jumped at the chance.”
The “Dry Tears” music video premiered on Saturday, April 2, 2016 at Pino’s Gift Basket Shoppe and Wine Cellar in Highland Park, N.J. This event also featured live musical performances from Keith and special guests Trio of Madness.
Keith Beck’s Zigman Bird is currently finishing up Hypomania, set for a Summer 2016 release on Lump’N’Loaf Records.
About Keith Beck’s Zigman Bird:
Keith Beck’s Zigman Bird fearlessly switches between rocking out as a full-piece band, full of cutting guitars and pounding drums, but also stripping rock ’n’ roll down to it’s acoustic primal state. A classic mix of catchy hooks, melodies and lyrics.
About the video’s director:
Eric Vitner’s IdeaMachine Films has directed multiple short films and music videos, as well as the feature-length film Everything Fred Tells Me Is True with Words Pictures Movies. He is the winner of 2 NY Emmy Awards as Editor on Metro TV’s “Subway Q&A”. Eric currently lives in the Hudson Valley with his wife and two children, where he is busy working on multiple creative projects.
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